What is the best time to post on Instagram?

In this article, you will learn:

  • The best time to post on Instagram.
  • Why choose the optimal time for posts.
  • How often should you post?
  • TOP service for posting to Instagram

All tips and tricks are fully relevant in 2021.

Why choose the best time to post on Instagram?

Let’s start with an example: let’s say you’re an Instagram blogger. Every day you post at different times: Monday at 1 PM, Tuesday at 6 PM, Wednesday at 7 PM. The number of impressions for your publications that come out at 1 PM is equal to 580, and for posts that come out at 6 PM – 900.

This means that your target audience is most active at 6 PM. Posts published during this time are getting more likes, views, and comments.

But this is just an example. You have yet to find your ideal posting time.

Choosing the best time for publications

The timing depends on your target audience. Therefore, first, you need to make a portrait of your client: what is his gender and age; what is he/she interested in; where does he/she live.

For example, you are the owner of an online store that sells cosmetics. Target audience – girls from 18 to 24 years old, mostly female students. This means that in the morning, they will not be active on Instagram – so there is no point in publishing posts at 8 AM, 9 AM, or 10 AM. The number of impressions will be minimal.

Based on your target audience, the optimal time for posts will be from 5 PM to 10 PM. As a rule, the audience aged 18 to 24 is active precisely during this period: they come from work, study.

If you have an audience of teenagers, then you can start publishing materials as early as 2 PM. Their peak of activity lasts until 8 PM – then there is a decline.

In the event that you have a wide audience – mothers on maternity leave, teens, students – then the only way to find the perfect time to publish is to experiment.

Try to post at different times every day: for example, publish a post today at noon, and tomorrow at 2 PM. Follow this strategy for a week, preferably two.

See what time your posts are getting more likes, comments. Be sure to study your account statistics – look at the coverage at different times. 

In general, if we talk about the activity of Instagram users, then keep the following numbers in mind:

The first peak of audience activity is from 11 AM to 4 PM.

The second peak of activity is from 5 PM to 11 PM.

This is important: do you dream of becoming popular on Instagram and start making money? Do you want to attract new subscribers and customers to your business? You can use UltimateSMM to help you with your goals and schedule posts at the perfect time for your account. Start your free trial now!

Choosing the best day to post

Audience activity depends not only on the time of publication but also on the day of the week. Based on this, you need to competently draw up your content plan for the week: entertainment materials should be published on one day and selling posts on another.

Monday. The first working day of the week. People return to work after the weekend, which means selling them something that day is not the best idea. So post fun posts on Monday.

Tuesday. On Tuesday, you can publish informational and educational content – instructions, reviews, recommendations.

Wednesday. You can sell on this day of the week – post posts with special offers, promotions.

Thursday. On Thursday, you can post any content: entertaining or educational.

Friday. The end of the working week is the time to prepare for the weekend. Publish entertaining content; at the same time, you can try to warm up your audience for a selling post.

Saturday. First day off. As a rule, on this day there is very low activity of the audience: people go to cafes, bars, go to the parks. Therefore, it is better to post on Saturday from 10 AM to 2 PM.

Sunday. On this day, the audience is most active throughout the day. Therefore, you can post posts at any time. Focus on entertainment content, but it can be diluted with sales and educational posts.

Conclusion: selling is best on weekdays and entertaining on weekends.

When should you do live broadcasts?

Live streaming is a great way to connect with your audience. 

It is best to broadcast in the evening – from 7 PM to 11 PM. This is the time when your target audience is at home and can allocate 1-2 hours to watch the broadcast.

As for the day of the week, we recommend that you broadcast live on Friday, Saturday, or Sunday.

How often do you post?

The organic reach of posts depends on the frequency of publication. But this does not mean that if you post 5-10 photos, Stories, or videos every day, your audience growth will noticeably increase.

The frequency of posting depends on your account:

Business accounts. 4-5 publications per week will be enough — for example, Monday, Wednesday, Thursday, and Sunday. Try to diversify your content: selling, informational, and entertainment.

Blogs. Here, unlike commercial accounts, posts can be posted every day. This will make you appear more frequently in your followers’ feed. But no more than two posts per day.

Personal pages. At your discretion – you can publish posts every day, once a week, or once a month. But if you want to gain an audience, then, as in the case of blogs, try to post interesting content as often as possible.

Top service to schedule Instagram posts

UltimateSMM. This is a postponed posting service for Instagram and other social media. You don’t have to post all the posts manually: just specify the time and date for the post to be released, and UltimateSMM will automatically post the post. You can access it from your phone and computer. Start your free trial today!